Paris – Wednesday, January 2nd 2019 – Global media group TRACE and My-HD, the most affordable Pay-TV Platform in MENA, have announced the launch of two of TRACE’s premium channels as part of My-HD’s DTH and OTT entertainment services across the MENA region.

TRACE Urban and TRACE Sport Stars debuted on My-HD on January 1st, 2019.

TRACE Urban is the #1 international urban music channel, offering a unique insight into global urban music and culture. TRACE Urban airs the most popular urban music videos focusing on the latest Hip-Hop, Pop and R&B hits, as well exclusive interviews of celebrities, magazine shows and documentaries related to urban artists and culture.

TRACE Sport Stars is the #1 sport channel exclusively dedicated to the lives of sports celebrities. Through factual, reality, lifestyle, magazine, gossip jand tops tv shows, TRACE Sport Stars gives an in-depth access to our beloved champions’ lives: their passions, their commitments, their secrets. It features original programs with rights available for syndication, globally.

Commenting on this announcement, Carmen Chen, My-HD Chief Executive Officer, said: "Launching TRACE Sports Stars on the MyHD platform keeps up to MyHD’s direction of launching new complimentary entertainment channels to the many sports fans across MENA. Together with TRACE Urban, the TRACE channels positively enhance MyHD’s Family, Movies and Documentary TV Packages this 2019."

"We are excited to partner with My-HD to expand the TRACE brand in the MENA region. TRACE Urban and TRACE Sport Stars are key channels that will bring an attractive mix of French and English-language content to new audiences in MENA countries", said Olivier Laouchez, Trace Chairman & CEO.

MY-HD Launched Planet Earth HD across MENA

Planet Earth is a documentary channel, part of international brand InTheBOX.TV. It combines the best performing documentary content genres aired on numerous renowned channels in an original and unique way, allowing viewers to follow their favourite content on just one, instead of ten different channels. Planet Earth is specific for its large number of mysterious, intriguing and exceptionally exciting shows each week. Starting from shows revolving around the history of the world such as Nazi Hunters and Conquistadors, exploring disasters and potential disasters in Mayday and Dangerous Flights, searching for new treasures in Salvage Hunters, Cash Cowboys and Treasure Divers, and traveling around in an eco-friendly way in Earth Tripping, Planet Earth has it all. Why watch 10 different channels when you can watch only one!

Bojan Umer, CEO at InTheBOX.TV commented: "InTheBOX.TV team and our agents, Kick Media are excited to launch Planet Earth channel on My-HD and hence bring our content to MENA region viewers for the first time! It is our mission to bring fresh and unique, content of highest quality to our viewers and innovative business model to our partners. We are delighted that My-HD has recognised InTheBOX.TV as a valuable partner and we’re looking forwards to successfully developing our businesses together."

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